Txawm hais tias lub tsev noj mov muaj cov zaub mov zoo tshaj plaws, chav ua mov hauv tsev thiab thaj chaw zoo, cov qhua tuaj yeem hla nws thiab tsis tau khiav hauv cov neeg coob coob mus noj mov ua lag luam. Thiab banal advertising yog mus liam, los yog es, nws tsis.
Lub tswv yim
Tus chij "Peb qhib!" surprise tsis muaj leej twg. Txhua leej txhua tus sau zoo li ntawd, thiab lawv kuj txuas cov duab ntawm cov tais diav zoo nkauj, zoo li muaj cov dab tuag. Rau kev nce qib zoo koj xav tau lub laj thawj, thiab ib qho uas tsis muaj ib tus neeg muaj. Cov tib neeg xav tau nuances, ib qho laj thawj rau kev sib tham, hauv lwm lo lus, lub tswv yim: ecological phytobar, oriental DJ bar, lub tsev noj mov psychedelic.
Muaj ntau tshaj tawm hauv kev tshaj tawm, yog li tsuas yog ci heev, tshaj tawm tshaj tawm kev tshaj tawm tuaj yeem sawv tawm. Ntxiv mus, tsis tshaj tawm, tab sis lub tswv yim yuav tsum pom! Koj yuav tsum tshaj tawm cov "chip", paub-ua li cas, thiab tsis yog lub tsev noj mov nws tus kheej ua lwm chav zoo nkauj uas koj tuaj yeem noj qab. Muag tsis yog lub npe, thiab tsis yog tus slogan, thiab tsis yog peb dov rau dawb - muag cov lus dab neeg, cua, txoj kev ntawm lub neej. Koj yuav tsum tsis txhob coj los ntawm cov npoj yaig hauv qhov no, tsis txhob ntshai ua thawj.
Kev tshaj tawm sab nraud
Hom kev ua tau zoo tshaj plaws ntawm kev tshaj tawm sab nraud rau ib lub tsev noj mov yog nws cov paib. Nws yuav tsum tau ua ke nrog cov fa groupade pawg thiab sawv ntawm nws, yog qhov tseem ceeb hauv maub, cov ntaub ntawv yuav tsum nyeem yooj yim. Cov khw noj mov uas muaj thaj av txaus los yog muaj nyob hauv qhov chaw tsis yooj yim (kom tau yooj yim, tsis yooj yim-nrhiav) qhov chaw yuav tsum tau them ntau dua: ntawm txoj kev mus rau lub tsev noj mov (paub txog kev thauj mus los tseem ceeb), cov thawv teeb lossis cov paib ntawm kev. Ib hom tshiab ntawm cov khw muag khoom noj khoom haus yog nyob rau kev thauj khoom (taxis, minibuses).
tawm
Nyob ntawm cov neeg tuaj saib lub hom phiaj, lub tsev noj mov tuaj yeem saib xyuas txoj kev lag luam thiab kev tshaj xov xwm lossis kev lom zem xovxwm. Yog tias koj npaj siab yuav nyiam cov neeg txawv tebchaws mus rau hauv lub chaw haujlwm, tom qab ntawd koj tsis tuaj yeem ua yam tsis muaj ib hom lus Askiv. Feem ntau, cov ntawv xov xwm ntau tsim nyog rau cov duab tshaj tawm - txhawb cov duab ntawm lub koom haum uas sib raug rau nws lub tswvyim. Cov qauv qub ntawm lub tsev noj mov yuav tsum muaj cov duab no thiab qhov tsawg kawg ntawm cov ntawv nyeem, lus sau cia: lub npe, cov lus hais tias, chaw nyob thiab ib kab lus luv dua, vim tias thaum nyeem ntawv xov xwm, tib neeg TSIS TAU NYEEM tshaj tawm. Yog tias lub tsev noj mov xav xav hais dab tsi ntxiv txog nws tus kheej, koj tuaj yeem xav txog ib tsab xov xwm, txij li ntau cov ntawv tshaj tawm xyaum sau cov ntawv tshwj xeeb rau lub tsev noj mov. Koj tuaj yeem muab cov chav kawm tseem ceeb ntawm kev ua sushi, piv txwv li, rau cov neeg sau xov xwm.
Cov tsiaj ntawv
Muaj ob qho tseem ceeb ntawm kev xa ntawv - xa ntawv, SMS thiab kev xa ntawv hauv Is Taws Nem. Tsis hais txog qhov no, ib qho kev vam meej uas tau hais txog cov neeg sawv cev tshwj xeeb ntawm lub hom phiaj. Cov ntawv yuav tsum tau xa mus rau qhov chaw nyob ntawm qhov twg yav tom ntej cov neeg yuav khoom thiab muaj peev xwm los mus rau tom lub tsev noj mov. Kev xa ntawv hauv web yog pheej yig dua thiab feem ntau ua haujlwm zoo. Cov neeg muas zaub tsis tu ncua tuaj yeem thov tawm hauv email lawv tus kheej.
Tshaj dhau
Kev tsim cov khoom lag luam ntawm cov nqi nruab nrab thiab siab dua yuav tsum muaj cov ntawv tshaj tawm tsis tu ncua: cov ntawv lag luam hauv chaw noj mov, cov ntawv me kom ntxaws nrog cov tais tseem ceeb ntawm cov zaub mov thiab cov lus dab neeg. Kev nce qib luam tawm yog lub sijhawm rau qee yam kev tshaj tawm, sijhawm thiab tseem ceeb rau kev xa ntawv lossis kev tshaj tawm ua ntej tshaj tawm hauv khw noj mov nws tus kheej (ntawm cov rooj lossis hauv cov folders-invoice).
Khoom Plig
Hauv cov khw noj mov, cov khoom lag luam kos duab tuaj yeem muaj ntau yam, qhov tseem ceeb rau lawv yog qhov tseeb thiab lub tswv yim. Lub luag haujlwm ntawm cov khoom lag luam nco qab tuaj yeem ua los ntawm: cov ntawv tais ceev tseg-cov nyiaj uas cov qhua tuaj yeem nqa nrog lawv, cov kaus poom nrog cov cim ntawm lub tsev noj mov, taws tswm ciab nrog cov cim, khoom qab zib nrog lub logo ntawm tsev noj mov, thiab lwm yam - qhov uas rau tau muaj tswv yim yog colossal. Lub tswv yim zoo - sib haum nrog cov duab tshaj tawm ntawm lub koom haum, tab sis cov khoom lag luam tsuas yog ua haujlwm qhov twg neeg haus luam yeeb.
TV
Qhov ua tau zoo ntawm kev tshaj tawm tsev noj mov hauv TV yog qhov teeb meem tsis sib haum xeeb. Qhov nyuaj yog TV, tsis zoo li lub tsev noj mov, yog lub hauv paus ntawm kev coj noj coj ua loj. Rau cov khw noj mov hauv TV, kev txhawb nqa qee yam txheej xwm yog qhov kev xaiv zoo: kev sib tw kis las, kev kawm hais kwv txhiaj. Cov kev vam meej - cov nqi zog nyiaj thiab kev koom tes hauv cov khw noj mov tshwj xeeb tsom rau cov neeg siv khoom. Tsuas yog cov khoom noj nrawm nrawm nrog lub network ntawm tsawg kawg 8-10 cov tuam txhab tuaj yeem suav qhov txiaj ntsig zoo ntawm kev tshaj tawm TV.
Xov tooj cua
Kev tshaj tawm ntawm lub tsev noj mov hauv xov tooj cua muaj txiaj ntsig zoo li ob qhov xwm txheej: thaum qhib lub koomhaum tshiab (qhov kev sib tw yuav tsum kav tsawg kawg 3 lub lis piam, 6-8 tawm xov tooj cua ib hnub) thiab thaum txhawb qee yam kev tshaj tawm (caw mus rau ib tog, cov ntaub ntawv hais txog kev lag luam noj su, tshais, zaub mov noj luv nqi, thiab lwm yam). Txhawm rau kev tshaj tawm zoo li no mus ua haujlwm tiag tiag, daim vis dis aus yuav tsum tau ua si, nrog cov tswv yim uas nthuav tawm lub tswv yim thiab txawm tias tus qauv tsim. Qhov "tso dag" ntau tshaj qhov hauv xov tooj cua muaj, qhov ntau yog nws yuav tsum ua kom zoo.
Lo lus ntawm lub qhov ncauj
Hauv chav noj mov zoo (kim, cov khw muag khoom tseem ceeb), cov lus tshaj tawm ntawm lub qhov ncauj, tuav ntau yam xwm txheej, nyiam cov neeg muaj suab npe nrov, tsim cov xov xwm txawv txawv, txhawb cov kws ua zaub mov, thiab lwm yam yog ib qho tseem ceeb heev. Arkady, tus kws paub zoo noj mov zoo thiab ua raws li cov txuj ci tshaj tawm Novikov, qhib lub tsev noj mov "Cheese", tau hais kom cov thawj coj hauv thawj lub lis piam tom qab qhib los teb txhua qhov kev hu los ntawm cov neeg muaj peev xwm: "Txhua lub rooj nyob hauv … koj tuaj yeem tso ib qho kev txiav txim rau hnub tom qab tag kis." Ua haujlwm rau qee lub sijhawm ntawm qhov poob, tus neeg so tsim kev zoo siab thiab muaj suab npe ntawm qhov chaw nrov. Tus nqi ntau dua ntawm daim ntawv teev nqi nruab nrab, qhov tsawg dua qhov kev sib tw ncaj qha advertising thiab ntau dua PR. Hauv Vev xaib Cov Lus Pom Zoo hauv Is Taws Nem hla lwm txoj hau kev: tus nqi qis, kev ua haujlwm zoo ntawm kev tso kawm, cov neeg siv hom phiaj thiab nws txoj kev loj hlob.
Ntawm lub portal tshwj xeeb txog kev ua si thiab tsev noj mov, cov ntaub ntawv tuaj yeem nqa tuaj: sau qhia txog lub tsev noj mov (nws lub tswv yim, cov huab cua ib txwm, tshwj xeeb, cov ntaub ntawv hais txog tus kws ua zaub mov, cov duab sab hauv), xov xwm (cov xwm txheej txuas ntxiv, kev tshaj tawm thiab nyiam saj, hloov hauv cov ntawv qhia zaub mov, qhib lub tsev noj mov tshiab, kev qhia ntawm cov kev pabcuam ntxiv), cov ntawv qhia zaub mov tag nrho, nrog rau cov dej haus nrog tus nqi, kev tswj hwm (chaw nyob, xov tooj, kev qhia) thiab cov sijhawm qhib, muaj peev xwm ntawm rooj noj mov lossis rooj noj mov online rau ob qho B2B sector thiab B2C Cov. Ib qho ntxiv, Is Taws Nem yog tsuas yog qhov chaw tshaj xov xwm nyob ib puag ncig koj tsis tuaj yeem ntshai qhov kev sim, kev hloov ntse thiab txoj kev tsis raws qauv. WEB tsim cov cuab yeej, HTML, duab, flash, Java, thiab lwm yam yog rau qhov kev coj ua yam tsis muaj kev txwv rau kev tsim txhua yam ntaub ntawv tshaj tawm.
Ntses-dhau
Nws yog qhov zoo rau "khi" lub tsev noj mov rau cov khw muag khoom nto npe, qhov no ib qho kev sib txuas ua ke yog tsim los ntawm lawv thiab tus cwj pwm rau cov khw muag khoom tau xa mus rau lub tsev noj mov thiab. Yog li ntawd, kev tshaj tawm ntawm lub tsev noj mov hauv khw muag khoom thiab khw muag khoom noj (nyob ntawm cov qeb cov nqi ntawm lub tsev noj mov thiab nws cov tswvyim) tuaj yeem muab cov txiaj ntsig zoo - qhov thiaj li hu ua cross-promotion, thaum cov kab ke ntawm kev txo nqi lossis kev sib nrig sib qhia. sib tham nrog khw muag khoom, khw txiav thiab khw.
